Images of women have historically played an important role in shaping the attractiveness of tourist destinations. On posters, postcards, and in travel guides they often represented symbols of hospitality, beauty, local traditions, and holiday activities.
Although women were constantly present in tourism promotion, their role was often overlooked. The exhibition “Women in the Tourism Promotion of Istria and Dalmatia” highlights the role of women in creating the tourist image of the Adriatic coast.
The exhibition presents visually appealing material from tourism publications of Istria and Dalmatia from the mid-19th century to almost the end of the 20th century. The authors of the exhibition are researchers Dr. Jasenka Kranjčević (Institute for Tourism Zagreb) and MSc Tomi Brezovec (Faculty of Tourism Studies Turistica Portorož).
The exhibition, which has been touring Croatia since 2022, is being presented in Slovenia for the first time this year in an expanded version that also includes the Slovenian and Italian parts of Istria.
Organizer: UP Faculty of tourism studies TURISTICA Portorož, Institute for Tourism Zagreb, Tourist Board Portorož
