Dear Local Tourist Guides of Slovenian Istria,
For many years, we have been striving to act sustainably and responsibly
towards our beautiful green nature and the rich local cultural heritage of
Slovenian Istria, and we want to set an example for others to follow.
Thanks to your help, exploring Slovenian Istria becomes more interesting
for tourists. With your dedication, knowledge and experience, you show our
guests every corner of Slovenian Istria, even the most hidden ones. From the
well-kept beaches surrounded by the Adriatic Sea to the rugged scenic routes
through the fertile hills of the countryside. From the high-end promenades to
the romantic streets basking in the rich history. From the authentic tradition
of local customs to the modern urban pulse. You help us create the perfect
experience with a touch of authenticity and local flair.
Local Tourist Guides are the first or sometimes even the only contact that
tourists and visitors have with the local people and the tourism economy, and
thus have a strong influence on the image and perception of a destination.
It is therefore very important that you carry out your work with full awareness
of your responsibilities towards the local community, local tourism providers,
tourists and visitors and, last but not least, towards the other inhabitants of
the area, who can also benefit from the sustainable orientation that the Local
Tourist Guide promotes and implements through his/her actions.
The Code of Ethics and Sustainability Guidelines for Local Tourist Guides in
Slovenian Istria follows European standards, the legislation of the Republic
of Slovenia, the National Code for Tourist Guides and guidelines in the field of
sustainable tourism. It is designed to establish basic standards for local tourist
guides, whose activities contribute significantly to the sustainable perception
and sustainable development of the Slovenian Istria destination, as well as to
the implementation of the vision of Slovenia as a green destination.
Portorož Tourist Board