News - Portorož - Piran


Dubai Showcase impressed its visitors

15. 2. 2022

Portorož Tourist Board is pleased with its performance at the EXPO exhibition in Dubai, where it impressed travel agents and tour operators with its rich offer of local experiences.  

The presentation of Slovenia's Mediterranean and Karst macroregion occurred between the 9th and 16th February, at Slovenia’s pavilion at the EXPO world exhibition in Dubai. The macroregion is made up of the following destinations: Vipava Valley and Nova Gorica, Brda, Green Karst, Karst and Brkini, Ankaran, Koper, Izola, Portorož and Piran. Portorož Tourist Board oversaw the coordination of the presentation of Slovenia's Mediterranean and Karst macroregion on behest of the public agency SPIRIT and the Slovenian Tourist Board. The presentation was co-financed by the Slovenian Tourist Board.

Due to the restrictions imposed on the EXPO presentation in Dubai (serving food and drink was prohibited), the representatives of the macroregion opted to present the region through a dynamic multimedia performance. The video presentation, designed by Kobal Production agency, was accompanied by elements of live singing, dancing and recital performances. Singer and dancer Tjaša Fajdiga assumed the main role in the 30-minute presentation. The presentation was further enhanced by the surround sound and the enchanting scent of lavender.

The presentation was very well received by the audience. The organisers took advantage of the key moment at Dubai EXPO, the presentation of Slovenia's national holiday on the 8th of February, which attracted even more visitors to our pavilion.

As well as being the team responsible for linking the eight destinations in Dubai, the Portorož Tourist Board representatives also acted as informers at the Slovenian pavilion (exchanging turns with other representatives of the Mediterranean and Karst Slovenia). They have also attended the B2B workshop, organised by STB on the 9thof February at the One and Only Royal Mirage hotel. The workshop offered a unique opportunity for the team to showcase the offers from the Portorož & Piran destinations, along with a shorter 7-minute version of the Mediterranean and Karst Slovenia presentation.  They have also met with more than 40 travel agencies and tour operators from all over the world, with the majority being from the Gulf countries (GCC). Potential clients expressed great interest in Portorož and Piran, especially due to its unspoiled nature and the rich offer of local experiences. The latter proved to be the most attractive element of the destination’s offer. Portorož airport also provides great convenience, especially for visitors with private planes. A member of Portorož Tourist Board’s team at the workshop also acted as the representative of the Association of Historical Cities of Slovenia, of which the Municipality of Piran is a member.

Mag. Aleksander Valentin, director of Portorož Tourist Board »The EXPO is one of the most renowned events in the world and it is an honour to have been able to coordinate the presentation of our macroregion. The Dubai exhibition exceeded all expectations due to the remarkable interest shown in our macroregion destinations. The Gulf countries provide great potential for expanding the market of our destination. We will maintain, deepen and strengthen our newly acquired business ties and convert them into done deals. «

 »The innovative and perfectly organised presentation of Mediterranean and Karst Slovenia was extremely well received by the business and media public. The overture into making new contacts and business partnerships between the Slovenian and GGC foreign business partners was especially pleasing« added mag. Karmen Novarlič, Head of Business Communication Department at the Slovenian Tourist Organisation.

To maintain contact with potential clients, the Tourist Board are already working on organising online workshops which promote offered experiences for agents of potential partners encountered at the workshop.